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Birmingham Commonwealth Games 2022

Producer - Handsworth Live Site Festival

In the summer of 2022, all eyes turned to Birmingham as it hosted the Commonwealth Games. Alongside the games, a vibrant array of festivals took place throughout the city. I was truly honoured to be given the opportunity to serve as the producer for the Handsworth Site Festival.

As a local of Handsworth, I have a deep understanding and appreciation for the diverse cultures that define the area. This connection allowed me to bring together an exceptional group of artists, performers, and vendors. With this, I embarked on a journey to create a festival that would stand out as one of the best during the Commonwealth Games.

Planning & Production

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In collaboration with the production team, we launched an artist call that was actively promoted on social media. This initiative offered aspiring performers the chance to display their talents and be considered for selection at the event. Additionally, we partnered with the community connector to hold a consultation, gathering perspectives from community members.

Administration & Budgeting

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Overseeing a budget to accommodate artists' fees and resources throughout the project's duration. Coordinating the event schedule and programming while assisting artists with contractual, legal, and safeguarding responsibilities to ensure the event runs smoothly.​

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Marketing 

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With the city's buzz surrounding a large-scale event, I leveraged this excitement to maximize outreach. I appeared on Radio WM and New Style Radio to share a preview of the weekend festival's fun. I also visited local businesses, libraries, and community centers, distributing flyers and leaflets to promote the family-friendly event.

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On Site Management

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On the day of the events, I collaborated closely with the festival team to ensure a seamless experience by welcoming performers, meeting their needs, and sticking to the stage schedules.

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Throughout the day, I maintained constant communication with the technical and production teams located around the park.

 

On Saturday, ITV & BBC News and BBC Radio WM were present, and I coordinated interviews with the performers, which were aired live on television

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